The wrong brand name choice
can sink your ship before you even set sail
"We are building brands in the age of technology. Because of the times we live in, public opinions of any given product are subject to the whims of first impressions and search engines. While brand loyalty extends beyond the brand name itself, the attractiveness of a company or product is often complemented by effective brand names that attract different kinds of customers. The trouble is, the naming and branding process can be difficult and time-consuming.
Brand names, like any other attribute of a business, require brainstorming and work-shopping before the right idea turns into the right concept. It’s incredibly easy to pick something off the top of your head, but it could turn out to violate trademark laws or have suggestive connotations. Taking the time to come up with the right brand name will inevitably save you money in the long run. Rebranding is an expensive process and potentially risky for business." Owen Andrew, Journalist and Tech Enthusiast from Southern California